VOI’s Molly Livingstone is joined by Dr. Anat Arzi of Israel’s Weizmann Institute.
Arzi discusses the research she conducted with Prof. Noam Sobel on smokers in the neurobiology department’s sleep lab. Following a single session, smokers were able to cut down their number of cigarettes by an average of 30% over the course of the week. This was done through the use of smell to create a Pavlov-bell-like response. Find out how this could lead to the development of treatment for all kinds of addictive behavior. listen now