How Israel's Lightricks Went Viral on Apple and Is Conquering the Mobile Photo Editing World

Nir Pochter, co-founder and CMO of Lightricks, one of Jerusalem's most successful companies, joins VOI's Simcha Gluck in-studio to describe what it was like when he and four friends created Facetune, the number one photo and video app in 107 countries, with more than three million paid downloads. Tune in to hear what Nir has to say about his company's newest app, released two weeks ago, called Enlight, a user-friendly, robust photo editor for smartphones.

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